Skip Navigation
Home Home
Contact
About AEM

About

The MetLife AEM Global Marketing Platform aims to provide more advanced marketing capabilities that will better enable markets to reach your strategic goals while presenting a unified global brand experience.

About

The MetLife AEM Global Marketing Platform aims to provide more advanced marketing capabilities that will better enable markets to reach your strategic goals while presenting a unified global brand experience.

Benefits

On brand
out of the box

Born on brand, the reference site
allows you to focus on your content.

Scalable

1 to 1 million pages. Requires no release to update.

Responsive
across devices

Works. Everywhere. ADA Compliance targeted for 2018.

Quick & cheap 
to deploy

Get to market. Fast

Targeting

Test content and layout changes to optimize your user experience and maximize your conversions.

Analytics

World class reporting capabilities that provide insights on your customers and their interaction with your site.

Expanding
 Capability

Developed for us, by us. Reusable across markets.

Collaboration

Continued enhancements informed 
by your needs.

What is Reference Site For

MetLife Global Marketing sites use Adobe Experience Manager (AEM) as our Global Marketing Platform.

AEM is a content management system and web application that exists for deploying a responsive website quickly. There are dozens of preconfigured templates and components that leverage the MetLife global user experience and brand design.

In using AEM, you will be able to focus on creating engaging content, with a plug-and-play site design. The MetLife AEM Reference Site is your turn-key entry into the MetLife global network of digital properties.

Component Library Component Library

In the component library you can find all the key types of components to build a marketing site and the different variations of styles and designs.

Find Out More
# Templates

Here you can pick your canvas and view all the different templets that are available.

Find Out More
# Layout Samples

This is where you can see many different layout designs and possibilities to give you an idea so that you can get started.

Find Out More

Adobe Analytics

Now that your site is built, it's time to understand how users interact with it.

Adobe Analytics is enabled site wide and on select components to give you better insight into customer behavior, helping you discover KPI's and trends.

Access Adobe Analytics to retrieve this information,and start building your custom reports via metlifeglobal.marketing.adobe.com. Learn more about reports with the videos from Adobe Training.

We capture the following user information on every page:

  • Browser, Device
  • Site Country
  • Language
  • Site Section
  • Page Name
  • Previous Page
  • Page Load Time
  • Audience
  • Referrer
  • User Status (Logged In/Out)
  • Date/Time of Visit
  • Percentage Page Viewed

 

Any Questions?

For information regarding Custom Metric features please contact: MarTech@metlife.com

Base Digital Analytics Package

Base Digital Analytics Package

This documentation offers the metrics your team will need to uncover opportunities to improve performance and to realize successfully performing areas within your website.

Download Starter Kit

Adobe Analytics

Test and optimize digital experiences — every time, with Adobe Target.

Want to test the effectiveness of site components or add personalization to learn more about your customers and improve their web experience?

Adobe Target helps you test and learn fast, creating more optimal customer experiences and boosting conversions.

Contact Customer Insights and Actions today for your training!

If you have any further questions or training requests regarding the Adobe Target capabilities, please contact to: 

Travis Lueth | travis.lueth@metlife.com
Testing and Personalization Program Manager, Customer Insights and Actions | MetLife

Adobe Target Starter Kit

Testing Overview, Types, and Best Practices

Here is the Adobe Target Enablement Workshop documentation provided by GTO Customer Insights and Actions. This covers testing best practices, as well as some other information on business process. 

Learn More
Sitemap

© 2019 Metropolitan Life Insurance Company - All Rights Reserved.